The online community’s love affair with cryptocurrency has been going strong for well over a year now, and the crazy will certainly not die down any time soon. Although social media sites begin banning cryptocurrency advertising, Facebook’s recent announcement of creating a so-called “blockchain department” may thaw others’ attitudes toward the world of cryptocurrency and related technologies.
With that in mind, some cannot help but wonder: what do these changing attitudes mean for the future of marketing blockchain and cryptocurrency-based efforts — namely, initial coin offerings?
To begin, there are still some ploys helping marketers advertise their initial coin offerings on sites like Facebook. By changing the “o” in blockchain to a zero, for instance, ads can slip past the site’s filters. While social media may soon catch up to these kinds of hacks, they currently do work for some.
It is also a good idea to note that cryptocurrencies don’t really depend on advertising. The attraction is ever growing, drawing more and more curious investors without any external prompting. Therefore, even without marketing, the popularity of cryptocurrencies is not likely to die down anytime soon.
However, if one does want to market their initial coin offering(s) without dabbling too far into deception, they may want to consider one of the options listed below.
To effectively get around social platforms’ various filters is to use images, rather than relying solely on standard text. The image can contain text that lets the audience know it is a cryptocurrency advertisement and filters will still just read it as an image. One can add text to the advertisement as well, but avoid using terms specific to this field. Be sure to avoid words like “bitcoin,” “blockchain,” and “cryptocurrency,” for example.
Fortunately, there are still some sites considered friendly to cryptocurrency marketers. YouTube is one such site, allowing users to talk freely about the topic without targeting specific keywords. Additionally, there are many content providers willing to publish reviews of one’s initial coin offering or product. Those who have already attempted this method of marketing reported a strong ROI.
As the regulation of cryptocurrency marketing remains in flux, it may take more clever tactics to get around filters. This may seem like an underhanded way for those attempting to market legitimate initial coin offerings, but it becomes all the more necessary when there are so many fraudulent products on the market. Marketing your product can be an exciting endeavor and give your ROI a tremendous boost, so it may be worth employing a trick or two to get around restrictions.